Proper website optimization is very important for any online business. Many traffic of a business is usually obtained through search engines hence it’s imperative that your site appears near the top of search engine results pages such as Google, Yahoo and Live. You will be able to obtain better results if you can start your SEO campaign well in advance before your website is even designed. The following SEO elements can be run alongside web design.
Keyphrase selection: There are several important aspects to look for in a keyphrases that is likely to make your site successful. Firstly it is vital that enough people actually search for a particular term. Secondly it is necessary to analyse the competitors that already hold the page one rankings for that phrase. If the top 20 results in the major search engines are held by dominant authority sites with high pagerank ratings it unlikely that a new website will be able to have a strong impact. Finally the keyphrases has to be considered in relation to how well it relates to the page that it will be linked to. For example, for businesses it is integral that they not only generate traffic but also that the traffic is likely to convert to sales. Typically highly generalized keyphrases will generate traffic that is looking for information rather than products or services so it is worthwhile looking into more specific long-tail keyphrases.
On-site SEO.You SEO specialist should look at the site and recommend what should be done to the site to enable it achieves high rankings. This can make more sense if it can be done when the website is being created, however it can also be added after the site has been created.
By doing this the owner of the site can save the considerable amounts of time and money that would have been incurred by writing and then rewriting the code and content on each page.
Copy writing: Is your site written with SEO in mind. Include straightforward SEO techniques such as utilising the keyphrase within the text and linking to other relevant pages on the site using keyphrase appropriate anchor text) that can help boost a websites ranking. By coming up with the keyphrases early and writing SEO friendly content from the start a lot of the time and money can be saved.