Mostly designers use both image and words to communicate the message of their client to their audience. It is always on designer that what kind of advertisement he will create which style and which color scheme suits the campaign.
Tools of Designing
The designer use always different kind of communication tools to convey their message. There are mainly two tools which are mostly used:
Which are usually called Image-based design and Type-based design
Images are always the best way of communication; it doesn’t convey only information but it also shows the emotions and moods which attract the target audience. The target audience responds to images impulsively because these images are associated with their life style, norms, values and culture. Images must convey a full message. Image can be of any type painted, photographic etc.
Designers have to rely on words to give a proper message, but they can’t play with the words because it’s the job of writer, they are just looking for their complete meaning. The visual forms whether typography or handmade lettering perform many communication functions such as they can grab your attention on a flex sign board by using the product name or by writing there slogan or like announcing something new for their customers, designers are very expert people who can use this tool right way.