Many people create websites without having the search engines in mind. They don’t name the pages that are key word rich and hyphenated to make the engines recognize what the page is about. Many others don’t take the interest of ensuring that attractive and informative content is available hence reducing the number of those who would make visits to it seeking informative content.Further, many others don’t choose the right keywords based on what the scientific tools tell them.
There is much focus on creating a site that is built to be search engine friendly that sometimes it’s forgotten that while search engines may bring traffic, it’s still a human who is reading and consuming the content that lives on your site.
While this may seem obvious to a web designer or marketer, not all of us possess that level of focus when making changes to websites. Instead of trying to create original and unique content, more thought is given to the impact that content can have in the search engines.
Content delivery through RSS feeds, Pod casts, PDF’s, Articles, Blogs and Video are all thought up and created with strategic placement in mind – Get your Podcast on iTunes be sure to have your video on YouTube, and be certain that Technocrati knows about your blog.
All the while it’s the human reader who decides if your website is worth visiting, bookmarking, tagging or coming back again to see what’s new.
If you satisfy the simple need of educating or entertaining the reader, they will reciprocate your effort either by linking to your site, or even better, telling their friends about your site. Even though it occurs on the web, social networking is still a key factor to having your website become successful.