Typography is a very unfortunate topic since it has always been underrated while discussing the best practices of web designing. Today, there is hardly any business that can run without having a web presence. Websites have become an identity of businesses and the way websites are designed for a particular business is as important as just any physical location of a business.
If you are running a business and want a web presence; you have the choice of choosing either elegant way or an ignorant way. Web designers often don’t realize that typography can make a real difference in the overall look and feel of the website. In fact, the overall readability is highly dependent upon the typography practices used during designing the website. If you are one of the dummies or amateur web designers, the typography tips here can certainly help you.
Make Use of Grids:
One very useful typography tip for amateur web designers today is to make use of grids as it can really give a stable and consistent structure to the website. To capture the attention of the visitors or internet users, it is very important to give a consistent and appealing structure to the web pages whether they are static web-pages or dynamic web pages.
Don’t make it Messy: Balance the Contents Using White Space
People who are new in the web designing industry often try to fit in too much information on the same web page; making things messy and uneasy for the eyes. No user on the internet likes seeing a webpage that is filled with information, unless really required, and very less space for breathing for the letters. It is a very useful typography tip to leave some white space for balancing purposes in the form of margins on all sides of the text. You can consider it as a mandatory requirement for having a clean and neat web-page that is easy on the eyes. The spacing between the lines is also very important in making a webpage clean or too congested. To make the page more readable, giving consideration to line-spacing is a must. The ideal line spacing you select for your web page depends upon different factors like font type, font size, font color etc. The typography tip here is to adjust the line spacing so that it makes the text more readable and it gives the best possible display. It is up to you to decide the right balance of using white spaces. Typically, a line spacing of 2 to 4 points is considered as ideal for web pages.
Make Optimum Use of Headings:
A webpage that is without any heading is an example of one of the most unattractive web pages on the internet. One very useful typography tip for beginners in the domain of web designing is to make an efficient hierarchical structure of their web pages and their entire website. The hierarchical structure should include headings, subheadings and then text-fonts of different sizes. This is not a discussion of how big the headings should be; it is rather personal preference. The key for a good typography tip is to have an efficient hierarchical structure.
Measure Your Web Pages:
Another very useful typography tip for dummies is to effectively measure your web pages and keep in mind various considerations. For instance, you must remember that if your page is too wide, it would require the user to shift his/her neck and eyes. On the other hand, if the page has been designed with a very narrow measurement then it means that the user will be required to do lots of scrolling which most people don’t like much. A balance should be maintained while deciding the measurement for web pages.
Limit Your Font Types:
Don’t use more than three font types in your design and preferably stick with two. With two font types you can create plenty of variations to fill your needs. If three are needed, use the third sparingly so you don’t add confusion to your webpage or design.
Apart from the above mentioned typography tips; there are various other tips that can be used by intermediate or advance level web designers for better readability of the web-pages. For beginners, they should at least consider the tips mentioned here to get started in a nice way.