Off-Page and On-Page SEO: SEO is a collaboration of a list of SEO tasks(On-Page and OFF-page SEO). Each SEO factor has a different impact and importance. Having complete knowledge regarding it is very important in order to achieve high rankings for the websites. On page SEO includes the optimization which is done on the page of the website like content creation or adding keywords. Off page SEO includes building links which are relevant to the website and making the website searchable and popular.
Talking about on-Page SEO, it is very important that the server to which your website is hosted is a reliable one. If the server is frequently unavailable then the website would take a very long time to load which would degrade its popularity. It is also possible that the surfers might get HTTP code errors and the users are unable to access the website at all because of busy server. The users don’t have enough patience to wait long for a site to load and it is very likely for them to navigate to another website which they could access easily and in lesser time. So, the website shouldn’t have too much of graphics, videos and animations as this would make the site heavy and will take a lot of time to load. The content is the king of a website. It is very important that the content of the website should be updated regularly and to the point keywords should be added in the website so that users can get to the website easily. Addition of internal links in the website makes it easy to navigate as users can simply click on the link in order to reach the desired web page. However, too much of internal links could be annoying for the users. Duplicate content can be removed by making use of canonical tags. The keyword used in the URL of the website should be appropriate and relevant to the website.
Now, coming to off-page SEO, direct submission of the websites to most popular directories and search engines like Google, yahoo or Bing can boost the rankings of the website. Social bookmarking is another impressive tool which contributes in the promotion of a website. Some of the social bookmarking sites are Squidoo, ask, Facebook, windows live, Google bookmarks and Yahoo! My web. These bookmarks make the website more visible to the audience thus help in bringing high traffic for the website. Usage of high quality one-way links will further help in the promotion of the website. Usage of links in the side bar or footer of the website should be avoided and links should be preferably created in the main body of the website’s content. The higher the number of back links to the website, higher is its ranking. You could even promote your website by showing advertisements on social networking sites like facebook or twitter.
SEO is very important for the success of any website because even if you have created a great website, it is of no use if it is not easily accessible or visible to the audience. If you are like many who don’t have the time to do SEO for your website, you might like to outsource this tedious task to a professional. Checkout SEO Marketplace for affordable SEO services.