Often when visiting a store you might find problem moving around because of too much clutter, making it difficult for you to find what actually made you visit the store in the first place. That’s certainly not nice. Remember, in order to achieve success in your online endeavor, it is very important for you to create a good first impression on your site visitors. This can be achieved by creating a visually appealing design. While there are many ways that will help you create a visually impressive design, but one best way to do so requires utilizing white spaces. Using white spaces in a design gives users an uncluttered feel. What’s more? Using proper white spaces not help in making your design look clean and visually impressive, but also makes it easy to navigate.
The significance of including space in web designs is growing, keep reading this post further to know how utilizing space can help in making your design visually appealing. But before proceeding, let’s first have an overview of white space.
What Do We Mean By White Space in Web Design?
White space (also referred to as negative space), in essence, is that part of the web design that is left blank and contains nothing. Put it simply, white space is the space between different elements: text, captions, columns, images, etc. It helps in making the page readable and easy-to-understand.
Just How Important is Utilizing White Spaces in Web Design Anyway?
White spaces play a vital role in attracting users’ eyes to the most important features of the web page. Below is a list of ways that will help you know how white spaces help in making your website design visually impressive:
Increases Readability: Cluttered designs makes it hard for visitors to find what they’ve been looking for in a web page, especially they find difficulty in reading the text. However, white spaces increases readability, in fact, research shows that including white spaces in a design improves reading comprehension by 20%. This eventually help in improving the reading experience.
As you can see in the above image, the left side of the document without spacing is hard to read, however, the right side of the document containing white spaces is easy to read.
Creates a Balanced Layout: White spaces help in making a web design look more pleasant to users’ eye, by creating a balanced layout. Imagine reading text given in the image below, you’ll find everything too messy and distracting. In fact, when reading the text you might feel like your head is spinning and will stop reading.
However, adding white spaces brings harmony and balance in the design (as shown in the image below). You can see that proper margin is added to the design, also the typeface has been changed and the line-height has been increased.
Bring Focus on Call To Actions (CTAs): Using generous white spaces in your design help give room and space to CTAs to breathe. With fewer distractions on your website design, you can easily bring the user’s attention to more substantive elements, such as the call to action buttons. And this can be achieved by adding white spaces in the right proportion in your design.
Add a Touch of Sophistication Website Design: Many reputed websites offering branded items use generous white space. This is simply because it helps them showcase that their products are of high-quality. Take a look at this image, and you’ll notice how adding white spaces make the design look more sophisticated and elegant.
Now, let’s look at another example – an advertisement that doesn’t make proper use of white spaces.
Though this ad banner might look visually enticing to your eyes, however, to make a standing in the luxury market, you need to make your design look professional – that requires adding white spaces.
Let’s Wrap Up!
White spaces serve as a brilliant design tool that help you meet your website objectives in the best possible manner. Including white spaces in the design makes it visually appealing design – as it helps add spaces between the elements of the design. And additionally, it even helps in making your design look more professional and so on. Reading this post will hopefully, help you know about the significance of utilizing white spaces in your web design.