Whether you a are fully-fledged professional or a freelancer, getting started with WordPress is always a fun. The out-of-the-box tools, themes, and plugins offered by this platform encourage people to explore the world of web design and development in a very unmitigated way.
Those who are thinking of creating a freelancing career in web development, then WordPress is by far the most convenient platform for them. In fact, most of the freelancers (be it a developer, designer, blogger, marketer, or content creator) making through the WordPress platform to earn extra income. Since it is an open source platform, you don’t need to worry about the coding or any other hardcore functionality. But make sure that you work harder to make the most out of your freelance opportunities.
So, if you looking to start off your freelance business using WordPress, then this blog post is for you. Here, we discuss some of the key steps that you will be required to turbocharge your WordPress freelance career.
Let’s get started!
You can’t overlook the planning process before launching your freelance business on WordPress. This particular process sets up a robust platform for your business. Those who give more importance to planning phase stays longer in the industry and generate more revenues.
So, ensure that you create a complete checklist of things that you want to embrace within your side-business for better outcomes. Also, don’t forget to determine the deadline for your project so that you can wrap up your work within an estimated time frame.
Determining your Specific Niche
If you are thinking, doing a freelance business on WordPress is an easy job, then you might be wrong. There are lots of stumbling blocks that might scare you. To get the best out of it, make sure you determine your specific niche – what particular career you want to establish with WordPress.
However, it becomes quite difficult to stick with a particular decision because of the constant change in the web world as well as WordPress itself. There is a good chance that what works for you now may not work in the coming years. So, you need to keep yourself adaptive with the situation whenever it comes doing freelancing using WordPress.
Below are some key niches that you can look at:
- Freelance web designer
- Digital marketer- which includes SEO campaigns and conversion optimization
- Content creator/blogger – this includes creating and publishing content (blog posts, articles or forums) for client sites.
Tip: Create a complete list of your skills. Don’t forget to mention the activities you are capable of doing in the WordPress landscape.
Know your Clients
The next step is all about identifying for whom you will work as a freelancer. Web design and development is a huge industry, and getting started with WordPress as a freelancer, you first need to understand for whom you will provide your services.
If you are a full-time WordPress developer and wishing to earn extra income via freelance work, then you can easily understand who can use your services. But if you are a beginner, you need to think from the scratch.
Well, it is better to search for a client from an existing market. Look for the companies who are already rendering the services that you want to offer – this will give you an idea about the niche of your expected clients.
Tip: Make a list of specific as well as potential companies or clients that you might want to render your services.
Understand your Client’s Specific Needs
Once you are done with the list of services that you could offer to your expected clients, it is the right time to know how to value them as per their specific requirements. You need to carefully decide what services are meant for your prospective clients and for that you need to dig a bit more.
Go through your list of potential services and your prospective clients to determine which services suit them the most.
For example, If you are expert in creating professional-looking landing pages, you will need to add sales funnel using an email marketing. And then find out which type of client will generate the maximum benefits from it.
Enhancing your Skills
If you want to rule the WordPress space as a freelancer web designer, developer, blogger/content creator or marketer, you need to keep evolving your skills for getting better results. If you are a blogger and want to monetize your blog, you will need to explore more about digital marketing and advertising. If you are a web developer, you will need to dig more into the technical know-how such as classes, functions, and hooks specific to WordPress.
Since WordPress renders a constant-learning process, it becomes essential to get yourself stuffed with all relevant resources available across the web. Below is the list of few skills that will enrich your learning curve with WordPress:
- Grasp technical sources from WordPress codex
- Search for online courses provided by reliable websites such as tutsplus, and lynda
- Look for WordPress blogs on diversified topics to let you understand the core features and functionalities of WordPress with ease.
- Local WordPress meetups
- WordPress Video Tutorials
- WordCamps and web conferences by WordPress professionals, etc.
Creating a unique Portfolio
This step is crucial when it comes to establishing unique images into the web design and development world. After creating a list of your skills, you need to work on creating a beautiful and professional looking portfolio to generate impression in the eyes of your prospective clients. Showcase the list of your services by creating a portfolio of your work.
In fact, you can engage with some personal projects to represent your skills in a much better and professional way. This will give a more clear picture about your services to the clients, which in turn, encourage them to make the decision quickly and easily.
Make sure your portfolio meets up the expectation of your specific niche of clients. Even, you can promote your portfolio on social media channels to reach more and more people on the go.
Approaching your First Clients
Most of the freelancers find difficulties in landing their first clients/companies. But the problems can be solved easily if you have a foolproof plan for it. Below are the few channels or options that you can utilize to approach your first client:
Since WordPress has a huge community of people, you can share your portfolio with them to grow your reach. You can showcase your work to those who are hiring staff or contractors for the same service you’re offering.
Social media Channels
Use Facebook, Twitter, and LinkedIn to share your profile with the specific niche of people. Look for social media opportunities to make contacts.
Create a profile on the job boards to generate new opportunities for your freelance business. Don’t forget to set alerts if you want to convert new opportunities instantly. There are many websites focused on individual skills be it a developer, designer, blogger or marketer. From there you can generate opportunities and make contacts.
Evolve your WordPress Career as a Freelancer
Once landing your first customers, make sure you evolve your skills and meet the requirements of your clients on time. While converting clients is a never-ending process, you also need to develop your WordPress career as a freelancer. Consider the few tips if you want to reach the new heights of success:
- Always stay connected with the industry of your niche
- Keep on updating and evolving your skills
- Stay updated with the latest WordPress trends
- Think out-of-the-box while running your freelance WordPress business
If you want to generate extra revenue as a freelancer in the WordPress domain, then you need to consider the above points carefully. However, launching a business as a freelancer on WordPress is never been an easy task, but the above-mentioned tips will definitely help you earn a side income effectively and efficiently.