Freelancing is hard. I get it. Between continuously hustling for clients and managing the day-to-day operations of being a one-person business, the realities of the digital nomad life may not always meet expectations. However, the rewards are out there for those who are willing to put in the time and effort. There are plenty of people who are traveling through the mountains of South America and lying on beaches in Asia while also getting paid.
But how do you get to that point?
The short answer is perseverance. The long answer? These three strategies to win freelance SEO gigs that don’t involve job boards.
Clean Up Your Digital Image
Facebook. Twitter. Instagram. LinkedIn. What are all of these accounts saying about you as a professional?
The answer should be that you’re a damn fine professional that offers premium SEO.
People who you have never even spoken to before are finding your profiles, and all that it takes is one image of you with a beer bong or one strongly worded Tweet about a particular political candidate to signal to a potential client that they shouldn’t reach out to you about the job that they need to have done.
Don’t be Afraid of Meetups
There are meetups for just about everything: writing, web design, small business, programming, SEO and more. All of these people either need SEO or know people who do. No matter what type you find, going to meetups around your area is one of the best ways to make connections in the industry.
I understand that having to socialize less is part of the reason why you left the typical office life behind. But you have to do it! According to John Bennett, director of the Master of Science at the McColl School of Business, approximately 70 percent of jobs are found through personal connections.
There are a lot of really great people working on amazing projects, and they need people like you to get themselves found in the search engines. How will they give you the work if they’ve never met you? If you make a few personal connections, you never know what might happen.
Start Your Own Blog or Website
Trouble finding clients? Tired of the endless search? No worries. If you’re confident in what you do and know that you have real value to offer, start your own blog or website. According to the data, bloggers make between $19,000 to $79,000 per year. A wide range? Absolutely. But living off of your own blog or website is certainly an attainable goal.
That’s why I started Veravo.
When I started Veravo, I knew that I had something of real value to offer to people. However, I didn’t know the full extent of how many people would want our services. By foregoing the job boards and moving off into my venture as a reputable SEO company, I increased my earning potential significantly. Now, people come to me for work instead of the other way around.
My Final Word
No matter how well you execute my previous three pieces of advice, there’s nothing that will help you without one key attribute: confidence. The thing is, you’re going to fail. You’ll submit work that gets rejected. You’ll go an extended stretch without being able to find clients. You’ll have to lower your standards and take less money at times to keep the cash flowing.
The only thing that is going to get you through these difficult stretches is confidence. Confidence in knowing that you can provide people with true value. Confidence that you’re good at what you do. Confidence that you’ll make it through the tough times. As poet and novelist Charles Bukowski once said, “If you’re going to try, go all the way. Otherwise, don’t even start.” You can do it. You will succeed. Good luck, and I can’t wait to see you on the other side.