The Digital Marketing Specialist will drive the digital marketing efforts for LS Research. This position is
responsible for Web design and optimization, Marketing Automation, SEO, PPC and affiliate marketing, and paid
search activities. This position will focus on using analytics to drive engagement and conversion. The position
will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and
conversion through various digital media campaigns and landing page tests.
1 Own digital marketing best practices and standards within the organization, including Reporting,
Measurement and Return on Investment (ROI) for digital campaigns.
2 Translate business goals into digital marketing objectives, creating and communicating marketing
targets / briefs.
3 Partner with the VP of Marketing to develop specific digital strategies and identify requirements for all
creative assignments, including: email, banner ads, landing pages/micro sites, mobile sites/apps and
4 Manage all digital campaigns, including search engine marketing (Google Ad words and onsite search),
online brochures & catalogs and other revenue generating promotional campaigns.
5 Collaborate with VP of Marketing to evaluate customer segments and create customer segmentation
groups for focused targeted marketing based on customer profiling.
6 Gather and share competitive insights related to marketing strategies by targeted competitors and
recommend marketing strategies to counter or off-set competitor marketing moves based on learned
trends and insights.
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