Product Marketing at AppDirect
Marketing is a high impact function at AppDirect; responsible for
development and implementation of go-to-market strategy for all products
across all customer groups. We are a growing team of product marketers
with a singular focus on driving growth and success for all AppDirect
products. We have a strong passion for creating best-in-class GTM at
every stage of the customer journey. We thrive on turning complex
solutions into elegant, easy-to-understand customer stories and
marketing materials. We learn from, but don’t dwell on our occasional
mistakes — holding each other accountable, while also being committed
to our shared success.
a Senior Product Marketing Manager, you will be responsible for
crafting and executing go-to-market plans for the AppDirect Cloud
Commerce Platform. Some days you will utilize your right-brain skills to
conceive and develop innovative demand generation programs or craft
brilliant stories to position and message our platform. Other days, you
will go left-brain with your keen analytic skills to conduct in-depth
market research helping our product teams prioritize roadmap plans or
develop new pricing models. You have attention to detail, a standard of
high-quality work, and can understand and translate technical ideas into
compelling, easy-to-understand buyer stories. You represent our buyers,
what they need & how they buy, and enable our sales teams. You will
work closely with every team at AppDirect HQ in downtown San Francisco,
as well as our 10+ global offices. You will report to the Head of
What you’ll do and how you’ll make an impact:
a passion for our customers/buyers – be the expert on our buyers, how
they purchase, and their purchase criteria; be the expert on our market
and key trends impacting our customers/buyers.
- Lead our
go-to-market – partnering closely with sales, customer success,
marketing, product, public relations, and executives to build and
execute our go to market plans.
- Craft engaging stories –
uniquely position and message our platform and solutions in the market
and deliver them via pitch decks, solution briefs, web content, and
- Deliver sales enablement – communicate the
value proposition of the products to the sales team and develop the
sales tools that support the selling process of your products.
- Launch our products – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
- Craft pricing – find the best ways to price our software.
- Demand generation – partner with marketing to develop the strategy and content that drive demand for our products.
What you’ll need:
- 3-5 years of consulting or product marketing experience (SaaS experience is preferred)
- Bachelor’s Degree
written and oral communication skills. Samples of work will be
requested and presentation skills will be tested with a live
- Masterful story-telling abilities
- Detail oriented, analytic, and data driven
a successful self-starter – you are resourceful & resilient, and
thrive in a fast-paced environment where you can run with minimal
guidance, taking true ownership of your projects.
- A love of
learning and the ability to do it quickly – you can learn about a new
market segment in days, understand new technologies in hours, and crave
to know about what comes next.
- Like to take on challenges –
you will be challenged and tested, and have fun doing it! You will come
to work every day knowing what is expected of you, while at the same
time being given the support and resources to determine how you’ll work
to accomplish your goals.
- Desire to collaborate – you’ll work
with sales, product, engineering, public relations, marketing, and
executive leadership teams to research, plan, and execute your work.
is the leading platform for selling, distributing, and managing
cloud-based products and services. Its flexible, modular technology
enables organizations of all sizes to get to market quickly and cost
effectively with an offering that meets their individual business needs.
AppDirect-powered marketplaces, billing, distribution, reselling, and
premium technical support services help providers—including Comcast,
ADP, Zendesk, Deutsche Telekom and others—connect more than 30 million
businesses to solutions from Microsoft, Google, GoDaddy, and more.
AppDirect is headquartered in San Francisco with 13 global offices.
believe that the unique contributions of all AppDirectors is the driver
of our success. To make sure that our products and culture continue to
incorporate everyone’s perspectives and experience we never discriminate
on the basis of race, religion, national origin, gender identity or
expression, sexual orientation, age, or marital, veteran, or disability
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