So, you’ve decided to start your own creative agency? You probably need to hire remote workers, right?
Since you’ve been part of the freelancing industry for a long time, you know that not all freelancers do things with responsibility and professionalism.
Truth be told, you’re prone to making assumptions. You’ve heard many myths about hiring remote workers, and you believe some of the stereotypes.
It’s time to bust the myths. Before you start hiring remote workers, you should get rid of the prejudices and see the whole truth about freelancing.
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Myth #1: Time zones are a serious problem
They can be, but only if you’re dealing with extremely urgent projects.
If you have a project with a 3-hour deadline and you ask a freelancer from a different time zone to complete it, they might not get your message because they could be sleeping at the time.
If, however, you plan your projects on time and you set reasonable deadlines for their completion, the time zones should make no real difference. Sure, you might have to wait a few hours to get answers to your messages, but the communication can still be effective.
Plus, many freelancers like working late at night, so you might be lucky to find one who’s online when you need them, even if they are located on the other side of the world.
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Myth #2: You get what you pay for
You have a low budget? Then you should probably make peace with low-quality work. If you pay more, you’ll get better quality.
Wait, do you really believe that? It’s really just a myth.
Freelancing is a global industry. People from all over the world can use English quite well. They can handle your projects just as well as native speakers. But, you know what? People from developing countries will charge less than natives.
Think about it. A graphic designer from Eastern Europe sees the $20 hourly rate as a great payment. If he works for five hours a day, he can allow himself a lot of comfort in his country. An American graphic designer, on the other hand, won’t agree to work for that amount of money. Not if it’s a great designer.
Set a budget within your limits. Of course, you won’t be underestimating freelancers. Offer your price and see what responses you’ll get from different applicants. Some of them will surprise you with the quality they deliver.
Never employ the cheapest just because you want to pay less. But don’t employ the most expensive freelancer assuming they are the best, either. Just test the applicants and hire the best one that fits in your budget.
Myth #3: It’s impossible to find a high-quality remote worker
Some might say, the good ones can choose their clients. They work for the people who pay well and since they are already overwhelmed with tasks, they won’t accept to work for new clients.
That’s just a myth.
Yes, some of the good ones are too busy, but others are just entering the freelance workforce. Some just completed a project and are open for new challenges.
Again, this is an international market. It is huge. There’s always someone good to find out there.
Myth #4: Remote workers will feel distant to your real team
The fact that you’re not working in the same office with them does make a difference.
Does this have to be a bad thing? Not at all.
A great remote worker is technically sharp; they will do their job perfectly every time.
However, they can also use social media and online conferencing tools to make a connection with the rest of the team. You can research the different tools available to manage a remote team and make sure everything flows perfectly.
Myth #5: They must have an impressive portfolio
Yes, it’s great to hire someone who’s already done a lot of work and can show it off in an impressive portfolio.
If you focus your search for a remote worker on experience, however, you’re missing out on the freelancers who are just entering the workforce. Many of them have great skills and are willing to work for a lower price to prove their worth.
When you see potential in a freelancer without a portfolio, give them a test task. You’ll still pay for it; being the good employer you are. If you like it, give them a small project to start with. You may find yourself a true gem with this strategy.
Don’t trust the stereotypes. Trust your intuition!
Great freelance workers are always available. Some of them will find you if you post a great job ad. You’ll find others if you get recommendations from colleagues or dig through profiles on freelancing sites.
It’s not easy to identify and hire elite remote workers, but it’s possible. You just have to keep all options open and trust your intuition. When you see someone who deserves a chance, give them a test project and you might end up surprised with the results.
Comment below with any further advice you could give to others looking to hire remote workers.