Facebook Live is launching monetization for video gameplay streamers, allowing users to tip creators a minimum of $3 via the desktop site. The amount Facebook will keep from these tips that it calls “fan support” isn’t clear yet. And right now, the contributor of the tips doesn’t get any special call-out or privileges, though Facebook tells me its considering different options for creators and gamers. For instance, it could have a special emoji Reaction float across the stream as a way to thank the fan who gave money.
The monetization opportunity comes as part of Facebook’s new gaming creator pilot program, that tomorrow will start admitting a slew of influencers with high follower counts. Facebook wants to pull game streamers away from YouTube and Twitch where they have ad revenue, tipping, and subscription options to monetize.
If Facebook can lure in creators with its 2 billion-plus user audience and virality, plus its new payment system, it could develop a wide array of video content for video game enthusiasts to watch. It’s a highly-monetizable demographic that watches a ton of video, so Facebook could use gaming as a way to pull them into its wider content ecosystem.