The startup has described itself as “the Match.com of brands and creators on YouTube,” collecting data about video creators and connecting them with marketers who want to use their skills and reach their audience.
In the announcement, Fullscreen suggests that Reelio’s technology will allow the company to offer a more complete set of services around influencer marketing.
“The integration of Reelio’s platform into our network brings us one step closer to building a complete solution for the future of brand marketing, which we believe will be social-first and content-driven,” said Fullscreen General Manager Pete Stein in a statement. “The strength of Reelio’s data, technology, and team will be a huge asset to our company, and we’re excited to work alongside them as we continue to enhance our influencer marketing offerings.”
The financial terms of the acquisition were not disclosed. Variety reports that the entire 50-person Reelio team (including co-founder and CEO Pete Borum) will be joining Fullscreen.
Reelio had raised $8 million in funding from investors including e.ventures, Tremor Video co-founders Jason Glickman and Andrew Reis and former Bertelsmann president Thomas Hesse. Fullscreen, meanwhile, is owned by Otter Media, the joint venture between AT&T and the Chernin Group.