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Sesame Street turns to Kickstarter to fund autism book

  • by Ulancer Contributor
  • In Startups
  • — 10 Apr, 2018

Julia is Sesame Street’s first autistic character and her mission is to make neuroatypical kids feel more comfortable and understand that there are kids out there just like them. She’s a sweet little muppet and now she’s getting her own Kickstarter campaign.

The campaign is raising $75,000 to produce content and a free book featuring Julia and her friends. They’ve just hit $10,000 in funding and it’s growing fast. $100 gets you a plush Julia doll and if they reach $150,000 they will print a paper copy of the new Julia book. The project aims to help reduce bullying of autistic children and the Sesame Street team will work with experts to create content and a book around Julia’s adventures.