Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town? A new app called Miles aims to give you rewards for all of those things, bringing the concept of rewards out of the air and onto the ground.
Miles, co-founded by Jigar Shah, Paresh Jain and Parin Shah, is a San Jose-based company that looked at the problem of reward miles outside of airlines as well as the problems associated with city planning and traffic data generation. The app, which is now in the iOS App Store, can see when you walk, ride a bike, take the bus, drive yourself, or even hop in a Lyft or an Uber. It then rewards you on a sliding scale depending on how eco-friendly your trip is. Biking, for example, is worth more than driving or even taking the bus.
“Mobility today is a universal behavior that goes largely unrewarded,” said Jigar Shah. “To date, travel rewards have been siloed and limited to one form of travel – with consumers facing exclusions when comes to earning and redeeming rewards. Miles solves for this gap in market by allowing anyone to earn rewards – simply by traveling and commuting how they do every day.”
What can you get with your miles? Just for signing up you can get 2,000 miles which is enough for a $5 Starbucks, Target, or Whole Foods gift card, among others. There are also “nearby” that bring up deals from merchants in your area but right now most of the deals are online. More miles gets you better deals.
Because the app tracks your movement on multiple types of transport the Miles team foresees connecting with city governments to supply traffic and usage data for various forms of transport. Further, because miles can be redeemed locally, they could also increase foot traffic.
The company raised from Porsche Digital, Scrum Ventures, and others. Former TechCruncher Keith Teare also worked with the team on the raise.
Interestingly, the platform can also work to create predictive recommendations based on your position and past likes and dislikes.
“By leveraging the Miles’ predictive AI platform, business and brands can deliver value to customers by offering to meet their near future needs as they travel, such as when someone needs a meal, a fill-up at the gas station, or a ride,” wrote Shah. “Annoying marketing can become true customer service by enabling hyper-targeted rewards related to immediate need. This not only leads to increased customer loyalty and repeat visits, but also increased sales.”
Multiple city governments are looking to implement the technology locally and the Contra Costa Transportation Authority will “offer rewards as an incentive to promote alternative and sustainable mode of transportation through the Miles platform.” Seattle is next and maybe some day soon you’ll be earning miles for walking and driving in your home town. At least it will get us out of the house.