Review writing has always remained an ubiquitous component of truly brilliant blogging experience. It is during the course of covering a specific blog topic that a blogger might be interested in evaluating a product for enhanced readership. User reviews undoubtedly play a vital role in determining people’s purchasing decisions and with the flourishing ecosphere of WordPress review sites, capturing the attention of audience becomes as simple as 1, 2,3.
This is a post which will speak about creation of a Review website out of an existing WordPress set up.
Knowing the must-have elements of a Review Website
Here is the list of most essential elements that need to go into a fully-functional Review website:
- A suitable review template
Your Review site must include a complete custom post type or a simple piece of specially-styled content within a particular post or page. It is a review template that allows you to have a consistent format for all reviews published on your site.
- A flawless rating system(s)
The review site that you’re intending to build must include any one out of the two popular rating systems viz: the one that’s used by the reviewers and the other one that’s used by readers for submitting their own ratings.
- Rich Snippets
Rich snippers are the pieces of code which allow search engines to display your review’s ranking along with the search result. The appropriate use of these rich snippets in your review site plays a vital role in increasing the organic traffic that’s been generated by a review link.
Now, let’s get to know the steps that need to be followed for creating a review site using WordPress setup
Step 1- Install a plugin for handling reviews
There are a number of WordPress plugins that can be used for handling the reviews that need to go into the review site. Author hReview is a brilliant WordPress plugin that is easy to use and setup.
Step 2- Install a plugin for setting up a full reviews website
WP Reviews is a WordPress plugin which allows you to build a rating and reviews website. Just install it and start playing around with your test website by setting up a few review posts. Here’s a screen-shot:
As is visible from the above screen-shot, the plugin outputs a big meta box towards the start of the review. This meta box contains all the vital information that a customer requires for deciding about the purchase of the product(here, the product is Premium Bird Cage). The WP Reviews plugin handles the disallowing of multiple clicks, thereby ensuring that the users rate a product only once. This is being done with the help of tracking Ips and cookie tokens. Additionally, the plugin also inserts a call to action button whose text and color can be modified as per the specific preferences.
The best thing about WP Reviews plugin is that it allows you to output the entered information right towards the top, thereby allowing people to have a glimpse at your opinions for the respective product.
Step 3- Set up the review details
Just beneath the main post editor, you can find a new meta box that allows you to fill up vital details as the review information. As you start filling out the details, the review functionality of the post would get in action and hence render you multiple options for outputting the review data. Here is the screen-shot for the same:
Rich Snippet Testing- An add-on feature of WP Reviews WordPress Plugin
The central listing within your Review site will have a link that will directly take you to the Google rich snippet testing tool that allows you to verify the rich snippets in addition to fixing any mistakes that are committed while adjusting the review. The tool allows you to preview how the review will be displayed within the search results.
Wrapping it up
After considering all that has been said and done above, it won’t be wrong to say that transforming your plain WordPress website into a Review site is indeed the right approach to cater to targeted audience. Doing this will not only help you promote your community but even add value to all your existing articles/posts.