• About & Contact Us
  • SEO Community

Ulancer.com

    • Latest Stories

      What is new?

    • Meet the startups that pitched at EF’s 10th Demo Day in London

      September 27, 2018

    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A

      September 27, 2018

  • News
  • How to’s
  • Writing
  • Startups
  • Jobs
  • More
    • CMS Tools
    • APPS
    • Web Resources
      • Advertising
      • Firefox
      • Scripts
      • Tools

Anchor’s new app offers everything you need to podcast

  • by Ulancer Contributor
  • In Startups
  • — 22 Feb, 2018


Broadcasting app Anchor, which helps anyone record and share audio, is relaunching its app today with a new focus on serving the larger podcaster community. While in the past, Anchor was carving out a niche for itself in the short-form, social audio space, the new version – Anchor 3.0 – aims to be everything you need to record, edit, host, publish, and distribute a podcast of any length, as well as track how well the podcast is performing.

The changes follow Anchor’s close of a $10 million Series A from Google Ventures and Accel last fall, and arrive at a time when interest in podcasts is continuing to grow. Half of U.S. homes are now podcast fans, Nielsen has said, and 22 percent consider themselves “avid” fans. In addition, the rise of smart speakers with voice assistants has made it more convenient to listen to audio recordings in the home, helping to boost adoption further.

Anchor’s general belief has been that anyone should be able to easily record and share audio without the need for special tools or technical know-how. The new product represents a doubling-down on that belief, as it aims to remove the many obstacles that would-be podcasters face, from hosting fees, to the needs for special editing software, and the lack of insight into how well podcasts are being received by listeners, among other things.

Though Anchor had been targeting short-form audio, professional podcasters began using its app in greater numbers last year to take advantage of several of its tools. This included Anchor videos, which turns audio into shareable, video clips (which will be re-added to the new app in a later release), as well as a “call-ins” feature which allows them to receive voice messages from listeners that could be later integrated into a new episode.

But most of all, they were using the one-touch podcast feature that lets anyone record and distribute audio with a tap of a button.

“That’s when the floodgates opened, and we saw all this interest around podcasting, specifically using Anchor tools,” explains Anchor CEO Mike Mignano.

He says the team then looked to see how they could better serve their podcaster user base, and found that it was still surprisingly hard to create a podcast today.

“It seemed crazy how difficult it was to make an actual podcast. There’s the expensive microphone you have to buy, the difficult software you have to manage on your computer and learn. And there’s the process of uploading and paying to host your audio files,” he says. There’s also dealing with the podcast’s RSS feed, which not everyone understands.

What’s New

The new app will now drop users straight into a podcast creation screen, with color-coded buttons for using Anchor’s various features in addition to the big, red “Record” button.

There are buttons for recording with friends; for call-ins (now called voice messages, meant for direct, private conversations); for adding music from Apple or Spotify; and for adding transitions from Anchor’s built-in library of sounds.

As you create and use these components, they appear as drag-and-drop modules in a visual editor on the screen, so you can move them around to create your podcast episode.

This all color-coded as well, as is a bar at the top of the screen showing the length of each audio piece you’ve assembled. And Anchor has dropped the 5-minute limit on recording your voice, too.

Anchor will also now host your podcasts for free, and allow you to easily import your back catalog if you want to make a switch from your current hosting provider. There are no limitations on who can use this feature.

“In 2018, this is just the way it should be – there shouldn’t be hosting fees holding people back from this,” says Mignano.

After you’ve finished your edit, you can push a button to publish the podcast for availability on Apple Podcasts, Google Play, Overcast, Pocketcasts, Stitcher, Amazon Alexa devices, Google Assistant devices, Apple HomePod, Android Auto, Apple Carplay, and, as of today, Spotify.

Also in the new app, and to a greater extent on the web, Anchor now offers podcast analytics which show things like plays per episode, total plays, downloads, and more. On the web, these are available as charts and graphs, and there’s a section showing which platforms listeners are coming from, too.

The web version offers a more advanced editor with the ability to upload audio files from your computer and re-use recordings from your Anchor history.

Of course, there is one concern for professional podcasters migrating to Anchor’s platform – and that’s whether it will be around in the long-term.

For now, the company isn’t generating revenue – it’s living off its funding. Podcasters who pay for hosting or self-host don’t generally have to worry with whether they’ll one day have to quickly migrate elsewhere because the company is shutting down or being acquired – and that’s always a concern with startups.

Mignano says Anchor’s plan is to eventually introduce monetization tools for podcasters, which will play a role in Anchor’s business model. (Specifics were not available, but Anchor would likely take a cut of the revenue it helped to generate, as is standard.) This seems like a good bet, especially considering how popular the format has become.

  1. iPhone-3

  2. Screen Shot 2018-02-21 at 3.49.13 PM

  3. iPhone-1

  4. iPhone-2

  5. iPhone-4

  6. iPhone-5

  7. iPhone-6

Several big names are launching on Anchor 3.0.

This list includes: Reshma Saujani & Girls Who Code, BuzzFeed, Relay FM, Penguin Random House author Alison Green, Tiffany Zhong and Zebra Intelligence, Seeker, Fatherly, Eniac Ventures, Abby Norman, The Outline, Cheddar, The Players Tribune, and Atlantic Records.

Along with hosting, every podcaster gets their own custom URL for their show, which includes buttons to subscribe anywhere its hosted – like Apple Podcasts, Google Play, etc.

Partners, and other Anchor broadcasters, will continue to see their work featured within the app, as before, but in a redesigned “browse” section that has more of an iTunes-like look-and-feel.

Anchor 3.0 is rolling out to iOS and Android, and on the web, starting today.


News source

You might also like...

  • Spotahome acquires Erasmusu, an online community for international students 14 Mar, 2018
  • Marijuana soda startup California Dreamin’ wants to replace booze 19 Mar, 2018
  • With Dabbl, you can earn gift cards for interacting with ads 21 Nov, 2017
  • See you tonight in New York 28 Feb, 2018
  • Previous story Tel Aviv, TechCrunch is coming back, this time with a conference
  • Next story Product Hunt launches no-spam tech news digest app Sip
  • RSS
    Receive Freebies & Latest Posts Directly To Your Email - it's Free!

    • Recent Posts
    • Most Popular
    • Comments
    • 7hrCggmJ-AMMeet the startups that pitched at EF’s 10th Demo Day in LondonSeptember 27, 2018
    • oNo38LV2tQIRally Rd., the app that lets you invest in classic cars, raises $7M Series ASeptember 27, 2018
    • Nearby.gifBerkanan is a Bluetooth-powered group messaging appSeptember 27, 2018
    • 2122.pngVinay Gupta to talk about Mattereum at Disrupt BerlinSeptember 27, 2018
    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
    • wptheme2A Collection of Free WordPress ThemesJuly 11, 2010
    • Bharat Sarkari Naukri on:Spotify acquires online music studio Soundtrap as it goes after creators
    • PMP on:Online learning platform Unacademy gets $21M Series C from Sequoia India, SAIF and Nexus
    • Predictive Eye on:Element.AI opens London outpost with focus on ‘AI for good’
    • SmartCursors on:4 Tips for Keeping Your Freelance Finances In Order
  • Staff Picks

    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
  • Recent Posts

    • Meet the startups that pitched at EF’s 10th Demo Day in London
    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A
  • Search Our Blog

  • Ulancer is an insightful freelance blog and resource site. We provide intuitive articles that cover Photoshop tutorials, time-saving management tips covering a broad range of topics. We also have an active freelance community forum, there you can meet other freelancers that share your common interest, socialize and chat about freelance trending news as the occurred.

© Copyright 2013 Ulancer.