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Gordon Ramsay can now swear at your cooking through an Amazon Echo

  • by Ulancer Contributor
  • In News
  • — 7 Feb, 2018


Amazon’s Alexa ad was the biggest winner of this year’s Super Bowl outside the greater Philadelphia area. The company spilled the beans early, but the spot still managed to drum up the biggest response of the night (outside of some very unfortunate choices from automakers). The silly 90 second commercial centered around some high profile celebrities filling in after Amazon’s smart assistant “lost her voice.”

How best to maintain a little of that $5 million/minute juice after the end of the big game?  Audio company Ground Control enlisted Gordon Ramsay to lend his voice for an Alexa skill. Granted, it’s not quite the same as actually getting the celebrity chef turned commercial costar to fill in full-time, but it’s likely the start of a bigger trend for smart assistant skills moving forward.