• About & Contact Us
  • SEO Community

Ulancer.com

    • Latest Stories

      What is new?

    • Meet the startups that pitched at EF’s 10th Demo Day in London

      September 27, 2018

    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A

      September 27, 2018

  • News
  • How to’s
  • Writing
  • Startups
  • Jobs
  • More
    • CMS Tools
    • APPS
    • Web Resources
      • Advertising
      • Firefox
      • Scripts
      • Tools

SocialRank’s new product helps marketers understand why tweets go viral

  • by Ulancer Contributor
  • In Startups
  • — 6 Feb, 2018


The team at SocialRank has spent the last few years building ways for brands and marketers to get a better sense of who’s following and engaging with them on social media. Until now, they’ve been doing that on an account level — plug in an account and you get a SocialRank report covering things like your most valuable followers.

With a new product called SocialRank for Content, the company is applying a similar analysis to tweets and Instagram posts, giving users data around who engaged with each piece of content and when.

Co-founder Alex Taub said that while SocialRank provides similar data around Twitter and Instagram, he imagines that the use cases will be different on each platform.

On Twitter, it becomes a way for users to see why a certain tweet took off. In other words, if you don’t have millions of followers already, and you post something that suddenly gets thousands of likes and retweets, it can be tough to reconstruct what happened. (Or so I’m told: Sadly, I’ve never experienced this myself.) Was it because a specific person retweeted you?

With SocialRank for Content, you’ll actually see a timeline showing the level of engagement for your post. So if there’s a specific inflection point when things took off, you can see who retweeted you then and functioned as the real springboard for your tweet.

SocialRank for Content Screenshot #6

Now, if you’re not someone who’s thirsty for retweets, this might all sound a bit frivolous. But if you’re a marketer who needs to get more followers and more engagement, this data could focus your efforts — if there’s a user who’s been particularly effective at promoting your content, then you know who to ask for help next time.

On Instagram, on the other hand, Taub suggested that this could be a used as a tool for comment management — rather than wasting your time replying to every comment, you can see which comments you should prioritize, based on the following of the person who posted them.

Taub also argued that this analysis is particularly important at a time when there’s growing scrutiny over fake followers. To be clear, this isn’t a tool for finding those followers (that’s something SocialRank is working on separately), but it does help marketers find the real engagement that actually leads to more engagement.

SocialRank is currently beta testing the product with a limited group of users. Taub said one aspect that’s still being experimented with is pricing, though the basic idea is that you’ll pay based on the number of tweets or posts you’re analyzing.

Featured Image: NurPhoto/Getty Images


News source

You might also like...

  • Chinese robotics company UBTECH gets $820 million in funding 4 May, 2018
  • Sinemia takes aim at MoviePass again, with new $9.99 plan 29 Aug, 2018
  • Snap CEO Evan Spiegel says letter about ‘toxic’ culture was a wake-up call 30 May, 2018
  • Snap Inc. lays off at least two dozen amid slowed user growth and engagement 18 Jan, 2018
  • Previous story CloudBees acquires CodeShip as devops consolidates
  • Next story Houzz acquires IvyMark to expand into
  • RSS
    Receive Freebies & Latest Posts Directly To Your Email - it's Free!

    • Recent Posts
    • Most Popular
    • Comments
    • 7hrCggmJ-AMMeet the startups that pitched at EF’s 10th Demo Day in LondonSeptember 27, 2018
    • oNo38LV2tQIRally Rd., the app that lets you invest in classic cars, raises $7M Series ASeptember 27, 2018
    • Nearby.gifBerkanan is a Bluetooth-powered group messaging appSeptember 27, 2018
    • 2122.pngVinay Gupta to talk about Mattereum at Disrupt BerlinSeptember 27, 2018
    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
    • wptheme2A Collection of Free WordPress ThemesJuly 11, 2010
    • Bharat Sarkari Naukri on:Spotify acquires online music studio Soundtrap as it goes after creators
    • PMP on:Online learning platform Unacademy gets $21M Series C from Sequoia India, SAIF and Nexus
    • Predictive Eye on:Element.AI opens London outpost with focus on ‘AI for good’
    • SmartCursors on:4 Tips for Keeping Your Freelance Finances In Order
  • Staff Picks

    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
  • Recent Posts

    • Meet the startups that pitched at EF’s 10th Demo Day in London
    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A
  • Search Our Blog

  • Ulancer is an insightful freelance blog and resource site. We provide intuitive articles that cover Photoshop tutorials, time-saving management tips covering a broad range of topics. We also have an active freelance community forum, there you can meet other freelancers that share your common interest, socialize and chat about freelance trending news as the occurred.

© Copyright 2013 Ulancer.