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The startup that wants you to wear a VR headset while you work out just raised $5.5 million

  • by Ulancer Contributor
  • In Startups
  • — 1 Feb, 2018


Would you wear a virtual reality headset while riding a bike? The answer is no, hopefully, but what about a stationary bike? One Cambridge-based fitness startup, VirZoom, is hoping virtual reality can be the next key to a new fitness craze.

Fitness companies like Peloton have raised massive amounts of cash to build techie fitness empires, and while Peloton (which has raised more than $444M for the record) relies on video trainers to keep you inspired, VirZoom doesn’t think it’s going far enough throwing you into an entirely different world to get you in-shape in this one.

The startup is going to be selling its own bikes starting in March and also plans to sell a small sensor that could attach to your existing setup and allow you to don a VR helmet and be transported into a world where your pedaling translates to actual movement. The startup focuses on building experiences that don’t just make you feel like your taking a leisurely ride outside your house sans fresh air, the gamified workouts do things like put you on horseback and send you riding through Old West towns lassoing bandits.