• About & Contact Us
  • SEO Community

Ulancer.com

    • Latest Stories

      What is new?

    • Meet the startups that pitched at EF’s 10th Demo Day in London

      September 27, 2018

    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A

      September 27, 2018

  • News
  • How to’s
  • Writing
  • Startups
  • Jobs
  • More
    • CMS Tools
    • APPS
    • Web Resources
      • Advertising
      • Firefox
      • Scripts
      • Tools

YouTube is expanding Red to more countries

  • by Ulancer Contributor
  • In News
  • — 13 Feb, 2018


YouTube Red will expand its subscription service to as many as 100 countries, according to YouTube chief executive Susan Wojcicki .

Speaking at Recode’s Code Media conference in Huntington Beach, Calif., Wojcicki said that YouTube will be looking to expand its Red service “to many more countries”.

The subscription service first launched in October 2015 as a $9.99 subscription for ad-free viewing and was designed as a replacement to Google Music Key to give users a simple way to watch or listen to YouTube video and Play Music — as a tier on existing YouTube and Google accounts.

The company said it would split subscription revenue with rights holders of content people listen to or see on the service. And the company has signed on independent creators, record labels, TV networks and movie studios to the program, we’ve reported.

Creators who didn’t sign on to YouTube Red had their videos on the ad-free YouTube hidden from view.

As YouTube moved away from Red’s use as a music service and began layering exclusive access to original series and movies, featuring YouTube stars like PewDiePie and the toxic influencer of the moment Logan Paul.

Both men have stirred up controversy and highlight the many problems that YouTube has with content from some of its most popular entertainers.

As YouTube continues to launch its premium content, the question remains whether it will continue to rely on YouTube-made celebrities like PewDiePie and Paul, which could be disastrous for the company’s advertisers, or tries to make more premium content in the Hulu or Netflix mold.

As it looks to go global, these content issues, and the attendant advertising struggles that come with them will likely only get thornier. Especially as key advertisers like Unilever start threatening to remove their business.

Wojcicki has said that YouTube will bring on 10,000 people to vet content… The company has yet to set a timeline for their hiring, but as the continued Paul controversy shows, the clock is ticking.


News source

You might also like...

  • Lyft hires first-ever VP of corporate development and investor relations 8 Dec, 2017
  • Want to be a founder? Go get a job, says venture capitalist Joe Kraus of GV 15 Feb, 2018
  • 15 awesome gifts for your awesome Mom and Dad 17 Nov, 2017
  • Elon Musk shows off Falcon Heavy’s Roadster-loving artificial astronaut 5 Feb, 2018
  • Previous story Facebook works it out with Apple to test news paywalls on iOS
  • Next story Coincheck users are suing to get their money off the hacked cryptocurrency exchange
  • RSS
    Receive Freebies & Latest Posts Directly To Your Email - it's Free!

    • Recent Posts
    • Most Popular
    • Comments
    • 7hrCggmJ-AMMeet the startups that pitched at EF’s 10th Demo Day in LondonSeptember 27, 2018
    • oNo38LV2tQIRally Rd., the app that lets you invest in classic cars, raises $7M Series ASeptember 27, 2018
    • Nearby.gifBerkanan is a Bluetooth-powered group messaging appSeptember 27, 2018
    • 2122.pngVinay Gupta to talk about Mattereum at Disrupt BerlinSeptember 27, 2018
    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
    • wptheme2A Collection of Free WordPress ThemesJuly 11, 2010
    • Jason Hall on:Circle launches its stablecoin
    • Jason Hall on:Circle launches its stablecoin
    • Bharat Sarkari Naukri on:Spotify acquires online music studio Soundtrap as it goes after creators
    • PMP on:Online learning platform Unacademy gets $21M Series C from Sequoia India, SAIF and Nexus
  • Staff Picks

    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
  • Recent Posts

    • Meet the startups that pitched at EF’s 10th Demo Day in London
    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A
  • Search Our Blog

  • Ulancer is an insightful freelance blog and resource site. We provide intuitive articles that cover Photoshop tutorials, time-saving management tips covering a broad range of topics. We also have an active freelance community forum, there you can meet other freelancers that share your common interest, socialize and chat about freelance trending news as the occurred.

© Copyright 2013 Ulancer.