Meet Atoms, the minimalist startup shoes you’ll actually wear

by Ulancer Contributor
In Startups
— 14 Jun, 2018

u00a0gimmick until I tried the 10.25s,” one customer said. “How will I go back to a 10.5 when 10.25 fits so well?” Personally, there hasn’t been another tech or startup product in the past 10 years beyond Apple’s AirPods that has cemented itself so deeply into my daily life.n

“There’s no way to hack shoes” Waqas concludes. “You just have to make a good shoes.”n”,”protected”:false},”excerpt”:{“rendered”:”

Step aside, Allbirds. Atoms come in quarter-sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startupu2019s obsession with satisfaction allowed it to replace my Nikes. Iu2019ve spent the last two months wearing Atoms every day. Theyu2019re the first sneaker classy-looking enough for semi-formal occasions, but that I can comfortably walk […]n”,”protected”:false},”author”:1603003,”featured_media”:1656835,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[]},”categories”:[576602978,449223024,20429,17396,2401,133183],”tags”:[487664,17245],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”shortlink”:”https://tcrn.ch/2t5s4GQ”,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”tc_unified_tagging”:[{“tag”:{“term_id”:487664,”name”:”atoms”,”slug”:”atoms”,”term_group”:0,”term_taxonomy_id”:17521,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:2,”filter”:”raw”},”cb_tags”:[]},{“tag”:{“term_id”:17245,”name”:”Shoes”,”slug”:”shoes”,”term_group”:0,”term_taxonomy_id”:19113,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:68,”filter”:”raw”},”cb_tags”:[]}],”associatedEvent”:null,”event”:null,”authors”:[1603003],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1656698″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”version-history”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1656698/revisions”}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″}],”replies”:[{“embeddable”:true,”count”:1,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1656698&order=asc&tc_hierarchical=flat”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1656835″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1656698″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1656698″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1656698″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1656698″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1656698″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1656698″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:1603003,”name”:”Josh Constine”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/josh-constine/”,”slug”:”josh-constine”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://about.me/joshconstine”,”facebook”:”http://www.facebook.com/JoshConstine”,”twitter”:”https://twitter.com/joshconstine”,”linkedin”:”https://www.linkedin.com/in/joshconstine/”,”crunchbase”:”https://www.crunchbase.com/person/josh-constine”},”position”:”Editor-At-Large”,”cbDescription”:”

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.nn

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.nn

these shoes look like they were made for a person with a medical condition.n”},”link”:”https://techcrunch.com/2018/06/14/atoms-shoes/#comment-571576″,”type”:”comment”,”author_avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/e58d83f8905ab020ec1a6d8017ee7eed?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/e58d83f8905ab020ec1a6d8017ee7eed?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/e58d83f8905ab020ec1a6d8017ee7eed?s=96&d=identicon&r=g”},”techcrunch”:{“avatar”:”https://ct.yimg.com/cy/1768/39361574426_98028a_64sq.jpg”,”company”:”(no company found)”,”title”:”(no title found)”,”user”:”UC32RWAOIEXKGUOR7DUDQOZUJY”},”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/comments/571576″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/comments”}],”up”:[{“embeddable”:true,”post_type”:”post”,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1656698″}]}}]],”author”:[{“id”:1603003,”name”:”Josh Constine”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/josh-constine/”,”slug”:”josh-constine”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g”},”links”:{“homepage”:”http://about.me/joshconstine”,”facebook”:”http://www.facebook.com/JoshConstine”,”twitter”:”https://twitter.com/joshconstine”,”linkedin”:”https://www.linkedin.com/in/joshconstine/”,”crunchbase”:”https://www.crunchbase.com/person/josh-constine”},”position”:”Editor-At-Large”,”cbDescription”:”

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.nn

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies.]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/v1415412437/xje35licfau9iewxnf44.png”,”twitter”:”joshconstine”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”wp:featuredmedia”:[{“id”:1656835,”date”:”2018-06-14T09:02:53″,”slug”:”atoms-shoes-2″,”type”:”attachment”,”link”:”https://techcrunch.com/2018/06/14/atoms-shoes/atoms-shoes-2/”,”title”:{“rendered”:”Atoms 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