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Fashionably AI

  • by Ulancer Contributor
  • In Startups
  • — 1 Aug, 2018

This summer’s wedding season required me to buy a new suit. I vowed to be adventurous and buy a color I normally never would have considered. Alas, I opted for a little more movie-theater usher and a little less Jidenna. Had I known about it at the time, I probably would have used Eison Triple Thread, a company that specializes in creating made-to-order suits.

Working with someone to create a suit can be a hard enough task. You have to consider the occasion the suit is for, body type, taste and other relevant factors. And what other suit company or department store doesn’t already do that? To differentiate itself from the crowd, Eison Triple Thread launched FITS, a web application that creates tailored looks based on clients’ lifestyles and musical preferences.

Eison founder and CEO Julian Eison was the fly kid on the playground and says his parents instilled in him a sense of presentation and to be his best when he was out and about.

“In terms of style and color I was super deliberate about what I wore,” he says. “I was the kid who collected Jordans and wanted to be fashionable because I just cared. I think through that process, and as I grew, I just started to embrace it.”

After six years in private equity, where he says he was able to see tech’s flow from the buy side and the sell side, Eison decided to combine his love of fashion and interest in tech. In 2014, he launched Eison Triple Thread from the garage of his San Francisco home to try his hand at creating an alternative to suit-buying at conventional big-box department stores.

“When we first launched the business, it was about visualization,” Eison says. “How can you visualize your body and think about something going on your body that fits you well?”