• About & Contact Us
  • SEO Community

Ulancer.com

    • Latest Stories

      What is new?

    • Meet the startups that pitched at EF’s 10th Demo Day in London

      September 27, 2018

    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A

      September 27, 2018

  • News
  • How to’s
  • Writing
  • Startups
  • Jobs
  • More
    • CMS Tools
    • APPS
    • Web Resources
      • Advertising
      • Firefox
      • Scripts
      • Tools

Revcontent is trying to get rid of misinformation with help from Poynter Institute

  • by Ulancer Contributor
  • In Startups
  • — 14 Aug, 2018

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network.

To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story (not even revenue earned before the story was flagged).

In some ways, Revcontent’s approach to fighting fake news and misinformation sounds similar to the big social media companies — Lemp, like Twitter, has said his company cannot be the “arbiter of truth,” and like Facebook, he’s emphasizing the need to remove the financial incentives for posting sensationalistic-but-misleading stories.

However, Lemp (who’s spoken in the past about using content recommendations to help publishers connect to readers and reduce their reliance on individual platforms) criticized the big Internet companies for “arbitrarily” taking down content  in response to “bad PR.” In contrast, he said Revcontent will have a fully transparent approach, one that removes the financial rewards for fake news without silencing anyone.

Lemp didn’t mention any specific takedowns, but the big story these days is Infowars. It seems like nearly everyone has been cracking down on Alex Jones’ far-right, conspiracy-mongering site, removing at least some Infowars-related accounts and content in the past couple weeks.

The Infowars story also raises the question of whether you can effectively fight fake news on a story-by-story basis, rather than completely cutting off publishers when they’ve shown themselves to consistently post misleading or falsified stories.

When asked about this, Lemp said Revcontent also has the option to completely removing publishers from the network, but he said he views that as an “last resort.”


News source

You might also like...

  • Grammarly now saves you from embarrassing mistakes in Google Docs, too 12 Sep, 2018
  • Drink-a-day startup Hooch raises $5M as it plans blockchain initiative 22 May, 2018
  • Switchee raises £1.3M for its smart thermostat for social housing landlords 6 Jun, 2018
  • Deliveroo opens its first shared kitchen in Paris 4 Jul, 2018
  • Previous story Cytera Cellworks aims to bring cell culture automation to your dinner plate
  • Next story ‘Unhackable’ BitFi crypto wallet has been hacked
  • RSS
    Receive Freebies & Latest Posts Directly To Your Email - it's Free!

    • Recent Posts
    • Most Popular
    • Comments
    • 7hrCggmJ-AMMeet the startups that pitched at EF’s 10th Demo Day in LondonSeptember 27, 2018
    • oNo38LV2tQIRally Rd., the app that lets you invest in classic cars, raises $7M Series ASeptember 27, 2018
    • Nearby.gifBerkanan is a Bluetooth-powered group messaging appSeptember 27, 2018
    • 2122.pngVinay Gupta to talk about Mattereum at Disrupt BerlinSeptember 27, 2018
    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
    • wptheme2A Collection of Free WordPress ThemesJuly 11, 2010
    • Jason Hall on:Circle launches its stablecoin
    • Jason Hall on:Circle launches its stablecoin
    • Bharat Sarkari Naukri on:Spotify acquires online music studio Soundtrap as it goes after creators
    • PMP on:Online learning platform Unacademy gets $21M Series C from Sequoia India, SAIF and Nexus
  • Staff Picks

    • slider_wp_03Best collection of WordPress Slider PluginsJuly 5, 2010
    • Joomla template builderTop 8 Free Joomla Template GeneratorsJuly 19, 2011
    • 40+ Best WordPress Plugins for Comments40+ Best WordPress Plugins for CommentsJune 18, 2011
  • Recent Posts

    • Meet the startups that pitched at EF’s 10th Demo Day in London
    • Rally Rd., the app that lets you invest in classic cars, raises $7M Series A
  • Search Our Blog

  • Ulancer is an insightful freelance blog and resource site. We provide intuitive articles that cover Photoshop tutorials, time-saving management tips covering a broad range of topics. We also have an active freelance community forum, there you can meet other freelancers that share your common interest, socialize and chat about freelance trending news as the occurred.

© Copyright 2013 Ulancer.