“Before we go, we want to say a heartfelt thank you to all of our loyal bloomers,” the founders wrote. “Over the last five years, you’ve brightened many lives with a simple, thoughtful gesture. Thank you for entrusting us with your most important moments – we’re honored to have been a part of a truly special movement.”
In February 2016, BloomThat launched its flower delivery service nationwide. But instead of offering delivery within a couple of hours, BloomThat guaranteed next-day delivery, which effectively moved the startup into the territory of 1-800-FLOWERS and FTD.
BloomThat will continue to fulfill orders through September 28, 2018. Those who are interested in continuing to buy flowers after the end of this month are being directed to FTD or ProFlowers.com.
Prior to the acquisition, BloomThat had raised $7.5 million from investors like Rothenberg Ventures, Forerunner Ventures, Sherpa Capital and others, with the most recent round in April 2015.
I’ve reached out to BloomThat and will update this story if I hear back.
nttn”,”protected”:false},”excerpt”:{“rendered”:”
Following an acquisition by FTD Companies earlier this year for a reportedly small amount of cash, on-demand flower service BloomThat is pausing its services as it works “to figure out how to best integrate BloomThat as part of the FTD portfolio of brands,” the founders wrote to its customers a few days ago. “Before we […]n”,”protected”:false},”author”:9528656,”featured_media”:1450554,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:{“outcome”:””,”status”:””,”crunchbase_tag”:0,”amp_status”:””,”relegenceEntities”:[],”relegenceSubjects”:[]},”categories”:[576595954,20429],”tags”:[191443131,1150,45455150],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”shortlink”:”https://tcrn.ch/2QWgFV4″,”rapidData”:{“pt”:””,”pct”:””},”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”tc_cb_mapping”:[{“slug”:”bloomthat”,”cb_name”:”BloomThat”,”cb_slug”:”bloomthat-organization”,”cb_link”:”https://crunchbase.com/organization/bloomthat”}],”associatedEvent”:null,”event”:null,”authors”:[9528656],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1719071″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/posts”}],”about”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”}],”version-history”:[{“count”:4,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1719071/revisions”}],”predecessor-version”:[{“id”:1719095,”href”:”https://techcrunch.com/wp-json/wp/v2/posts/1719071/revisions/1719095″}],”authors”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/9528656″}],”replies”:[{“embeddable”:true,”count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1719071&order=asc&tc_hierarchical=flat”}],”https://techcrunch.com/edit”:[{“href”:”https://techcrunch.com/wp-admin/post.php?post=1719071&action=edit”}],”author”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/9528656″}],”wp:featuredmedia”:[{“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1450554″}],”wp:attachment”:[{“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1719071″}],”wp:term”:[{“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1719071″},{“taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1719071″},{“taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1719071″},{“taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1719071″},{“taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1719071″}],”curies”:[{“name”:”wp”,”href”:”https://api.w.org/{rel}”,”templated”:true}]},”_embedded”:{“authors”:[{“id”:9528656,”name”:”Megan Rose Dickey”,”url”:””,”description”:”Megan Rose Dickey is a senior reporter at TechCrunch focused on diversity, inclusion and social justice. She also covers the on-demand economy, artificial intelligence, algorithmic accountability and transportation.rnrnShe previously spent two years at Business Insider covering tech startups focused on the shared economy, IoT and music industry.rnrnShe graduated from the University of Southern California in 2011 with a degree in Broadcast and Digital Journalism.rnrn- See more at: https://www.crunchbase.com/person/megan-rose-dickey#sthash.ir4VFt2z.dpufrnrnPGP fingerprint for email is:u00a02FA7 6E54 4652 781A B365 BE2E FBD7 9C5F 3DAE 56BD”,”link”:”https://techcrunch.com/author/megan-rose-dickey/”,”slug”:”megan-rose-dickey”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=96&d=identicon&r=g”},”links”:{“facebook”:”https://www.facebook.com/meganrosedickey”,”twitter”:”https://twitter.com/meganrosedickey”,”linkedin”:”http://www.linkedin.com/in/meganrosedickey”,”crunchbase”:”https://www.crunchbase.com/person/megan-rose-dickey”},”position”:”Senior Reporter”,”cbDescription”:”
Megan Rose Dickey is a senior reporter at TechCrunch focused on diversity, inclusion and social justice. She also covers the on-demand economy, artificial intelligence and transportation.nn
She previously spent two years at Business Insider covering tech startups focused on the shared economy, IoT and music industry.nn
She graduated from the University of Southern California in 2011 with a degree in Broadcast and Digital Journalism.nn
PGP fingerprint for email is:u00a02FA7 6E54 4652 781A B365 BE2E FBD7 9C5F 3DAE 56BD”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/v1476472700/amx5oywdjjgelykqbmk0.jpg”,”twitter”:”meganrosedickey”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/9528656″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}}],”author”:[{“id”:9528656,”name”:”Megan Rose Dickey”,”url”:””,”description”:”Megan Rose Dickey is a senior reporter at TechCrunch focused on diversity, inclusion and social justice. She also covers the on-demand economy, artificial intelligence, algorithmic accountability and transportation.rnrnShe previously spent two years at Business Insider covering tech startups focused on the shared economy, IoT and music industry.rnrnShe graduated from the University of Southern California in 2011 with a degree in Broadcast and Digital Journalism.rnrn- See more at: https://www.crunchbase.com/person/megan-rose-dickey#sthash.ir4VFt2z.dpufrnrnPGP fingerprint for email is:u00a02FA7 6E54 4652 781A B365 BE2E FBD7 9C5F 3DAE 56BD”,”link”:”https://techcrunch.com/author/megan-rose-dickey/”,”slug”:”megan-rose-dickey”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/e64a35398ab7fb3ff0de4f0817dc1c78?s=96&d=identicon&r=g”},”links”:{“facebook”:”https://www.facebook.com/meganrosedickey”,”twitter”:”https://twitter.com/meganrosedickey”,”linkedin”:”http://www.linkedin.com/in/meganrosedickey”,”crunchbase”:”https://www.crunchbase.com/person/megan-rose-dickey”},”position”:”Senior Reporter”,”cbDescription”:”
Megan Rose Dickey is a senior reporter at TechCrunch focused on diversity, inclusion and social justice. She also covers the on-demand economy, artificial intelligence and transportation.nn
She previously spent two years at Business Insider covering tech startups focused on the shared economy, IoT and music industry.nn
She graduated from the University of Southern California in 2011 with a degree in Broadcast and Digital Journalism.nn
